South Koreans seldom “Google” a topic. Instead they “Naver” it, thanks to a real-time question-and-answer system involving tens of thousands of daily responses from the general public.
According to a research firm, Naver accounts for 76% of Internet services here.
NHN (Next Human Network), the company that runs Naver, attributes its success to a product tailored to Korean society. “NHN shows not only web-based texts but also other types content about news, blogs, online communities, books, shopping, dictionaries and even weather – all one by one,” an NHN spokesman said here. “NHN has been blended well into the Korean culture where people like seeing various types of content in a neat manner at one single viewing.”
The company says Naver – named after “navigator” – averages 12 million visitors a day, with 130 million queries keyed every 24 hours. Its most successful feature is the question-and-answer database service.
Introduced in 2002, the “Jishik(knowledge) IN” platform has become a hug hit. “It was a breakthrough, through which Naver has since maintained its lead in the industry,” the spokesman said “Like Wikipedia, it is a participatory service where ordinary people can post what they know on the web, ask questions and answer them online.”
User-generated data now totals around 92 million queries – an exclusive treasure source for Naver – AFP.
Courtesy: The Hindu, Madurai, May 28, 2008
Grateful thanks to AFP and The Hindu.
According to a research firm, Naver accounts for 76% of Internet services here.
NHN (Next Human Network), the company that runs Naver, attributes its success to a product tailored to Korean society. “NHN shows not only web-based texts but also other types content about news, blogs, online communities, books, shopping, dictionaries and even weather – all one by one,” an NHN spokesman said here. “NHN has been blended well into the Korean culture where people like seeing various types of content in a neat manner at one single viewing.”
The company says Naver – named after “navigator” – averages 12 million visitors a day, with 130 million queries keyed every 24 hours. Its most successful feature is the question-and-answer database service.
Introduced in 2002, the “Jishik(knowledge) IN” platform has become a hug hit. “It was a breakthrough, through which Naver has since maintained its lead in the industry,” the spokesman said “Like Wikipedia, it is a participatory service where ordinary people can post what they know on the web, ask questions and answer them online.”
User-generated data now totals around 92 million queries – an exclusive treasure source for Naver – AFP.
Courtesy: The Hindu, Madurai, May 28, 2008
Grateful thanks to AFP and The Hindu.
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