Time is experimenting with a customised magazine that combines rader-selected sections from eight publications as it tries to mimic in printed form the personalised news feeds that have become popular on the Internet.
Called "mine", the five-issue, 10-week experiment also aligns readers with the branding message that its sole advertising partner, Toyota, has for its new Lexus 2010 rX sport utility vehicle: It is as customisable as the magazine carrying its advertisements.
The magazine is free, but the print edition is limited to the first 31,000 respondents, while an online version is available for another 200,000. Sign-ups are available at http://www.timeinc.com/mine. The first issue is to be mailed in early April, and then every two weeks. Online subscribers will get digital editions that look just like the printed version, but in a special format that allows virtual page turns with clicks. A promotional push for the magazine kicks off on Friday. - AP
Courtesy: The Hindu, Madurai, March 19, 2009.
Grateful thanks to AP and The Hindu.
Called "mine", the five-issue, 10-week experiment also aligns readers with the branding message that its sole advertising partner, Toyota, has for its new Lexus 2010 rX sport utility vehicle: It is as customisable as the magazine carrying its advertisements.
The magazine is free, but the print edition is limited to the first 31,000 respondents, while an online version is available for another 200,000. Sign-ups are available at http://www.timeinc.com/mine. The first issue is to be mailed in early April, and then every two weeks. Online subscribers will get digital editions that look just like the printed version, but in a special format that allows virtual page turns with clicks. A promotional push for the magazine kicks off on Friday. - AP
Courtesy: The Hindu, Madurai, March 19, 2009.
Grateful thanks to AP and The Hindu.
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