Yahoo on Thursday (June 19, 2008) tripled the size of its globally-popular free online e-mail service by adding two domains as options to “yahoo.com” addresses.
The introduction of “ymail.com” and “rocketmail.com” as Yahoo e-mail address options comes as the Internet firm strives to convince investors it is on a path to reclaim faded glory and eroded revenues.
Yahoo Mail is the most popular web-based e-mail in the world. Its profitable, advertisement-supported service has approximately 266 million users, according to industry statistics.
Adding new domains is intended to let users who have outgrown or never really liked their yahoo.com e-mail addresses to have chances at better choices.
“We recognize that people want an e-mail address that reflects who they are,” said Yahoo Mail vice president, John Kremer. “We have a lot of user Ids out there and it is pretty crowded. We want to remedy that and make sure users get the ID they want.”
Free e-mail addresses are typically assigned on a first-come, first-served basis. This means newcomers choosing yahoo.com Ids are unlikely to get their prime choices when signing up.
A Harris Interactive study commissioned by Yahoo concluded that 70% of adults w0ould select an address that includes all or part of their names.
Yahoo says the rocketmail and ymail choices are meant to give another chance to email users saddled with addresses such “CutiePie4ever80” or “Mary2455”.
“A happy user is one that stays around and is a Yahoo user for life.” Mr.Kremer said, “If you have an e-mail address that is your name at ymail, that becomes part of your identity.”
Yahoo expects users to readily recognize “ymail” because it is used for a version of the e-mail customized for mobile devices.
Rocketmail has a “hip retro feel” because it is a resurrect3ed e-mail address that belonged to a company Yahoo bought in 1997, according to Mr.Kremer. “This adds millions and millions of new Yahoo accounts out there for users. Effectively, we are tripling the size of the Yahoo name space.” – AFP
Courtesy: The Hindu, Madurai, June 20, 2008.
Grateful thanks to AFP and The Hindu.
The introduction of “ymail.com” and “rocketmail.com” as Yahoo e-mail address options comes as the Internet firm strives to convince investors it is on a path to reclaim faded glory and eroded revenues.
Yahoo Mail is the most popular web-based e-mail in the world. Its profitable, advertisement-supported service has approximately 266 million users, according to industry statistics.
Adding new domains is intended to let users who have outgrown or never really liked their yahoo.com e-mail addresses to have chances at better choices.
“We recognize that people want an e-mail address that reflects who they are,” said Yahoo Mail vice president, John Kremer. “We have a lot of user Ids out there and it is pretty crowded. We want to remedy that and make sure users get the ID they want.”
Free e-mail addresses are typically assigned on a first-come, first-served basis. This means newcomers choosing yahoo.com Ids are unlikely to get their prime choices when signing up.
A Harris Interactive study commissioned by Yahoo concluded that 70% of adults w0ould select an address that includes all or part of their names.
Yahoo says the rocketmail and ymail choices are meant to give another chance to email users saddled with addresses such “CutiePie4ever80” or “Mary2455”.
“A happy user is one that stays around and is a Yahoo user for life.” Mr.Kremer said, “If you have an e-mail address that is your name at ymail, that becomes part of your identity.”
Yahoo expects users to readily recognize “ymail” because it is used for a version of the e-mail customized for mobile devices.
Rocketmail has a “hip retro feel” because it is a resurrect3ed e-mail address that belonged to a company Yahoo bought in 1997, according to Mr.Kremer. “This adds millions and millions of new Yahoo accounts out there for users. Effectively, we are tripling the size of the Yahoo name space.” – AFP
Courtesy: The Hindu, Madurai, June 20, 2008.
Grateful thanks to AFP and The Hindu.
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